Nike Just did it, Again. You knew that the lead up to the World Cup would produce some great work. These guys just seem to keep getting better. Created by Weiden & Kennedy Amsterdam. Loved the fact that the long version was shown on TV and had to have the caption ” this is an advertisement” overlaid. Because the general public are so stupid we wouldn’t have known that was an ad in an ad break!! By that I mean the legislation they have to follow not the TV companies or Nike.