The battle for the Super bowl ads this year had a clear winner.
Mini Darth Vader – The Force.
I love this and have probably accounted for a few hundred of the views personally. I think either the client or the agency missed a trick in the UK by putting out the cut down 30″clip on TV here, clearly they got more coverage but in my opinion lost the impact of the full 60 second version.
The clip was posted on You Tube a few days prior to the Super Bowl and had already clocked up 5.3 million views before the ad broke on TV!
Fantastic work from Deutsch LA.
Director Lance Accord.
Info courtesy of Contagious.