Lidl Surprises or #lidlsurprises

Usually the simplest ideas are the best.

This one works incredibly well, superbly shot and well executed.

Lidl telling it like it is and not getting involved in the comparison nonsense the other supermarkets take part in.

Great work.

TBWA/London. Written by Tom Gong, art directed by Dan Kenny and directed by Finn McGough through Rogue Films

#lidlsurprises

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About commonsenseandadvertising

English male. Still with all my own hair intact and full set of teeth. Not sure about full set of marbles though.
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