Customer locked in book store creates great social experiment

Great story courtesy of The Drum

Waterstones and Airbnb join forces for a social experiment after a customer is locked in one of Waterstones stores.

Great reactive marketing, Love it.

http://bit.ly/1oR2UXF

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About commonsenseandadvertising

English male. Still with all my own hair intact and full set of teeth. Not sure about full set of marbles though.
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