Fosters Good Call – by Adam & Eve

I am not a big fan of awards.

I think there are too many.

I think every industry, every magazine, every media outlet creates awards which has diluted their value.

That said I think this advert and these guys, Adam & Eve definitely deserve recognition.

Apparently responsible for driving growth of 70% and delivering the largest ROI in the industry history with £32 return for every £1 spent.

Also delivering fosters from third to first in the off trade market.

Great work.

There is another issue at stake which I will elaborate on in a later post about what constitutes advertising cut through success and actual sales success but that is a very different debate.


About commonsenseandadvertising

English male. Still with all my own hair intact and full set of teeth. Not sure about full set of marbles though.
This entry was posted in Advertising, Fun and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s