You know how I go on about common sense being an oxymoron these days and how much I love the application of common sense in the real world.
Finally we have Spoke, that’s not bad English or grammar I mean Spoke London the menswear company.
Not only doing things in what seems a fabulously simple and obvious way but doing it locally too. I love that.
I know people harp on about finding solutions to problems or how new digital start ups are disrupting the industry but often these companies are providing a solution to a problem that doesn’t exist, in my opinion.
Spoke have understood the real problem in menswear and are solving it and I am soon to be a customer.
You can read a great Q & A on the Holborn mag with founder Ben Farren.