Author Archives: commonsenseandadvertising

About commonsenseandadvertising

English male. Still with all my own hair intact and full set of teeth. Not sure about full set of marbles though.

Common Sense in Trousers! who would have thought?

You know how I go on about common sense being an oxymoron these days and how much I love the application of common sense in the real world. Finally we have Spoke, that’s not bad English or grammar I mean … Continue reading

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Vive Le Bantz – the genius of Lucky Generals

I’ve been quiet for a while but I’ve got my funk back and mostly because of the fabulous people down at Lucky Generals and Paddy Power. I’ve always liked the Paddy Power adverts but this one I just had to … Continue reading

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Reply to Zaid from the Campaign article

Zaid hi Thanks for replying. My comment about “here we go again” came about because your opening paragraphs including the IPA survey suggested this was going to be an article based on the usual intellectual supposition angle rather than one … Continue reading

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A letter to Mark Zuckerberg

Dear Mark Congratulations to you and your wife on the birth of your daughter. I also hope the World will be a better place for her to live and will contribute what I can to make that happen for her … Continue reading

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Clever clip to stop Ad Skipping on You Tube for Medibank

I love clever ideas. I also admire the people behind brands, or people at the brand’s agency , who can make a clever connection between something not obviously related to the brand and create a piece of work that is … Continue reading

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Has Behavioural Targetting(cookies) been implemented on Digital TV?

If this is old news I apologise it is news to me? I know Sky has very clever targeting but Freeview? One of three things has happened. Cookies or behavioural targeting has been implemented on Digital TV I am watching … Continue reading

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Castrol Edge Titanium -Virtual Drift

Nice new piece from Castrol. Part of the Titanium Trials series. Castrol have combined real world action and Oculus Rift Virtual reality. Oculus Rift DK2 head mounted display worn by racing driver Matt Powers takes you on another world piece of … Continue reading

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