Category Archives: Advertising

Reply to Zaid from the Campaign article

Zaid hi Thanks for replying. My comment about “here we go again” came about because your opening paragraphs including the IPA survey suggested this was going to be an article based on the usual intellectual supposition angle rather than one … Continue reading

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Has Behavioural Targetting(cookies) been implemented on Digital TV?

If this is old news I apologise it is news to me? I know Sky has very clever targeting but Freeview? One of three things has happened. Cookies or behavioural targeting has been implemented on Digital TV I am watching … Continue reading

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Persona Synthetics

A fantastic new piece of intriguing content. An advert for new brand of highly developed robots. A shop opening on Regent street, items for sale on Ebay, twitter and Facebook accounts….. superb. All a teaser for a new Channel 4 … Continue reading

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Skoda Fabia Attention Test

Loving this new piece for Skoda Fabia. Clever ideas and clever thinking will always win in advertising in my opinion and ideas like this deserve the attention they get. The clip I watched has already achieved 2.8 million views. Pick … Continue reading

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A brief history of branded content marketing – part 2/2 Unbranded Content #2 then and now

Restless legs and Danny Macaskill. While working with DBM creative duo Lee and Dan had a brief from GSK. In case you don’t know drug companies aren’t allowed to advertise drugs but they can make people aware of issues or … Continue reading

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Could insight from Dove Real Beauty Sketches help us understand why we have too few women leaders?

Could insight from Dove Real Beauty Sketches help us understand why we have too few women leaders? And how do we use it to improve the situation. I know I am late to the party on both these pieces, Dove … Continue reading

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Fosters Good Call – by Adam & Eve

I am not a big fan of awards. I think there are too many. I think every industry, every magazine, every media outlet creates awards which has diluted their value. That said I think this advert and these guys, Adam … Continue reading

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