Category Archives: Fun

Has Behavioural Targetting(cookies) been implemented on Digital TV?

If this is old news I apologise it is news to me? I know Sky has very clever targeting but Freeview? One of three things has happened. Cookies or behavioural targeting has been implemented on Digital TV I am watching … Continue reading

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Persona Synthetics

A fantastic new piece of intriguing content. An advert for new brand of highly developed robots. A shop opening on Regent street, items for sale on Ebay, twitter and Facebook accounts….. superb. All a teaser for a new Channel 4 … Continue reading

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A brief history of branded content marketing – part 1 Unbranded Content #1

Branded Content Marketing, Branded Content, Content Marketing, Branded Entertainment each are modern variations of Connected Marketing as it used to be called. Before the term Social Media was coined there was Connected Marketing, Word of Mouth Marketing, Viral Marketing, Brand … Continue reading

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Fosters Good Call – by Adam & Eve

I am not a big fan of awards. I think there are too many. I think every industry, every magazine, every media outlet creates awards which has diluted their value. That said I think this advert and these guys, Adam … Continue reading

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Ok Go – All is not lost

In the third and final instalment of my OK Go worship here is the new song and video. All is not lost seems to be a Google Chrome experiment with OK Go although I don’t know all the details yet … Continue reading

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OK Go – This too shall pass

In the second of my post worship to the genius of OK go. This too shall pass. I forgot to mention below although I love them for their videos I also love the tunes. I mentioned earlier that they pride … Continue reading

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OK Go – Here it goes again

Genius. In case you don’t know about OK go ( where have you been?) They are a band who hail, for the most part, from Chicago, USA. They consist of Damian Kulash ( lead vocals and guitar), Tim Nordwind(Bass and … Continue reading

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